The Artist

3D Product Visualization & WebGL Commerce Specialist
Enterprise experience. Production depth. Systems thinking.

I am a senior 3D and WebGL specialist with over 15 years of experience spanning commercial illustration, interactive product visualization, and SaaS platform development.

My career began in high-end CGI and advertising work, creating photorealistic product renders, animations, and real-time assets for global brands such as HP, Gillette, Pedigree, Energizer, and SpinMaster. Several of these campaigns received industry recognition, including the Shorty Award and Flash in the Can.

After that I moved into the world of ecommerce with a stint at Shopify, where I helped define 3D content guidelines, and supported the evolution of 3D content in ecommerce through AR and VR.

More recently, I spent over seven years in a leadership role at Threekit, a 3D commerce platform powering enterprise product configurators for brands such as Louis Vuitton, Dior, Crate & Barrel, Sloan, Tailored Brands, Lutron and Trustile. There, I worked at the intersection of 3D production, WebGL engineering, product design, and platform strategy — helping teams build scalable, performant interactive product experiences.

Today, my work sits at the intersection of:

• Photoreal 3D product visualization
• WebGL-based product configurators
• 3D commerce implementation strategy
• Performance analysis and optimization
• Tooling to improve 3D production workflows

My background combines Graphic Design (Algonquin College), Computer Science (Carleton University), professional photography, and Full-Stack Web Development — allowing me to approach projects with both technical depth and visual sensitivity.

Whether you need high-end CGI for a campaign or guidance on building and optimizing a 3D commerce experience, I bring a systems-level perspective grounded in real-world production and platform development.

For inquiries:
andrei@andreiserghiuta.com